«Poo Wi-Fi», recogida de excrementos a cambio de Wi-Fi
doogweb
Campaña «Poo Wi-Fi», de Terra
Si la concienciación falla, lo mejor es recurrir al trueque. Curiosa y llamativa (o lo que es lo mismo, un éxito marketiniano) es la iniciativa que propone Terra para «intercambiar» conexiones W-Fi por excrementos y así atajar un problema creciente en la ciudad de México D.F. El concepto es el siguiente: tanto pesa la bolsa «cargada»… tantos minutos de Wi-Fi se consiguen gratis… ¿Se llevará a cabo?
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